The Challenge:

STZY needed consistent, on-brand visual content to support their social media presence and keep pace with regular posting demands. As an athletic recovery brand competing in a crowded fitness/lifestyle space, their social graphics needed to feel energetic and consistent while clearly communicating product benefits — recovery, performance, comfort.

The Approach:

I worked from creative briefs and brand guidelines to design graphics tailored to each post's purpose, whether spotlighting a product, supporting a campaign, or building general brand presence. I focused on maintaining visual consistency across posts — color palette, typography, and layout — so the feed read as a cohesive brand voice rather than one-off graphics.

Deliverables:

Social media graphics for Instagram (product features, promotional posts, brand content).

Templated layouts to support faster turnaround on recurring post types.

Visual assets aligned with STZY's brand identity and product line.

Result:

Contributed to a more consistent and polished visual presence across STZY's social channels throughout my internship, supporting the brand's ongoing content and campaign efforts.